Categories
3. Content publishing for tablets

Google Tag Manager implementation

Triobo supports the Google Tag Manager system that enables user-managed integration of any tracking and advertising codes of the publisher inside his reader applications (or inside his websites). If the publisher’s Triobo tariff includes the option to use this service, all the publisher needs to do is to send the GTM identifier through e-mail to us and we will ensure its deployment.

How to properly configure the Google Tag Manager on the publisher’s side

Here we describe the most frequent case, situation, when the publisher wants to deploy the tracking code of analytic service Google Analytics to the Google Tag Manager. The configuration on your side (publisher’s side) is not a condition for implementing Google Tag Manager into Triobo. That means that the configuration can be done additionally and independently of us.

  • In the Google Tag Manager create a Tag with the “Google Analytics” type and enter the TrackingID (= Google Analytics code, starts with UA-number). You can get TrackingID in Google Analytics, if you do not have it yet.
  • Turn on the trigger for page transition (probably will be generated automatically).
  • You must add trigger History Change (explanation: within the reader application we are altering the status through Javascript, not changing the whole page).
  • Turn on variable New History Fragment.
  • … and turn this trigger for Google Analytics tag.
Categories
3. Publikování obsahu pro tablety

Implementace Google Tag Manageru

Triobo podporuje nástroj Google Tag Manager, který umožňuje uživatelsky řízenou integraci libovolných sledovacích a reklamních kódů vydavatele do jeho aplikací (nebo do jeho webu). Pokud Triobo tarif vydavatele možnost této služby obsahuje, stačí zaslat identifikátor GTM mailem, zajistíme jeho nasazení.

Jak správně nastavit Google Tag Manager na straně vydavatele

Zde popisujeme nejčastější případ, situaci, kdy vydavatel pro vlastní sledování chce do Google Tag Manageru vložit kód analytické služby Google Analytics.
Nastavení na vaší straně není podmínkou pro implementaci Google Tag Manageru do Triobo, tzn. můžete to provést dodatečně a nezávisle na nás.

  • v Google Tag Manageru vytvořte Tag typu “Google Analytics” a do něj zadejte TrackingID (=kód Google Analytics, začíná UA-číslo). TrackingID získáte v Google Analytics, pokud jej ještě nemáte.
  • zapněte tzv. trigger pro změnu stránky (pravděpodobně se vytvoří automaticky)
  • musíte přidat trigger History Change (vysvětlení: v rámci aplikace měníme stav pomocí Javascriptu, neměníme stránku jako takovou)
  • zapněte variable New History Fragment
  • a tento trigger zapněte pro tag Google Analytics
Categories
5. Succesfull digital publication 6. Marketing & digital publications

Tags in reader application of digital publications

To make the reader’s orientation easier, issues and publications can be sorted using tags with Triobo Professional tariff. If the tags are active their icon is situated in application or on website in top-left corner.

Clarity above all

A simple example of using tags is sorting magazines by year.

sorting magazines by year

Other typical situation is represented by sorting content into (even mutually overlapping) groups. Notice that the reader can turn on even several groups at once. For you as a publisher it is important, that each issue (or publication) can have more tags, i.e. content can be integrated into more groups.

Tags - groups

If the publisher uses Triobo Kiosk tariff (i.e. more magazines in one application) he can use tags even for sorting whole publications (e.g. “social”, “scientific”, “tabloid” publications etc.).

Creating Tags

In the first place it is necessary to configure tags for specific publication. In the publication overview press the icon [i] at the specific publication to make the dialog box with publication properties appear.

Publication properties

Next, press the button for tags. A dialog box will open, allowing you to add a new tag using the button “+”. You can change the order of current tags by dragging the mouse.

Tags dialog

After pressing the “+” button a new window with tags definition will open. If you have the option to publish the publication in multiple languages (multilingual) turned on for the publication (more at Multilingual content with language switch), the dialog box looks as follows:

Tags definition - multilingual

In the Tag field fill in your internal tag title. The title must be only one word, without diacritic, de facto an abbreviation. You will see this abbreviation in the publication overview in the column Tags, which allows you to quickly figure out publications that already have tags configured and what tags those are. (note: if you delete the tag definition in this dialog box, that has already been configured for some publication, the tag will not be seen in the reader application, but will remain configured for this specific publication. This is configured in this way so that you can fill in the tag definition again later if needed without losing all publication settings.)

The field Title are the names of the tags that the reader will see in the menu. Notice, that one tag can have more language versions, that will appear according to the language version of the reader application chosen by the reader.

The checkbox Exclusive means (from the point of view of the reader) that the selection of the exclusive tag discards all previously configured tags. Typical use? If you use tags for individual years of magazines, configure them as exclusive. If you want the reader to choose a combination of tags (for example “company materials” and “marketing”), do not configure exclusivity. The settings if always valid for the specific tag.

If you only have the publication as monolingual (typically a magazine) the dialog box if simplified:

monolingual publication

Tags settings for Issues

In the issues overview notice the column with configured tags. Click on the icon [i] for the issue properties.

issues overview

In the issue properties window, you can notice the special field for configuring tags. Simply tick one or more tags that will be used. Then save.

Issue properties, tags definition

All you need to do now is update the issue (in the window for publishing) and it is done.

Categories
5. Succesfull digital publication 6. Marketing & digital publications

Transfer of purchases between platforms

In connection to paid content you can offer your readers the option to transfer their purchases between individual platforms (Apple iOS, Android, Windows 10 and website). Example? If the reader buys a magazine on cell phone in Android application through Google Play he can also read it on website using computer or in application on iPad (tablet).

The transfer of purchases applies to transactions through external payment gateway, publisher’s e-shop or using vouchers, and also to direct purchases through Appstore and Google Play. The publisher also gets to know the reader’s e-mail address.

Scenarios

  • The purchase is made on website (through payment gateway) – during the purchase the reader chooses his login username (e-mail) and password. The reader must be logged-in to access his paid content (publications), be it through website or application on tablet/smartphone/computer. The publisher knows the reader’s e-mail and can ask the reader during the purchase about any other information.

  • Vouchers are used as a substitute for payment – reading and purchase is based on the same principal as in the point above. The publisher knows the reader’s e-mail address.

  • The purchase is made directly in the application through Appstore or Google Play – the reader does not have to be logged-in to purchase or to read. The drawback is that neither Apple, nor Google, will disclose the identity of the reader, his e-mail or his name. Here comes the key advantage of Triobo: if the publisher enabled the transfer of purchases (default settings), then after the reader logs in into the application, all information regarding purchases through Appstore or Google Play are transferred, together with the reader’s e-mail address, to the server. The reader can, from this point onward (after logging in), read his publications on more of his devices and the publisher knows his e-mail.

The feature to transfer purchases is part of Reader’s zone, external payment gateway and publisher’s e-shop.

Categories
1. Starting with digital publishing 3. Content publishing for tablets 6. Marketing & digital publications

Availability and visibility of digital content

Issue Availability

Individual issues can be distributed to the readers in several ways. Every issue must always have one of these modes configured:

  • free – immediately accessible.
  • paid – by this we mean the direct sale through Appstore and Google Play. The issues must have a product ID assigned, that must in addition be approved by Apple. Google does not require approval. In this variant the issue can be made available to the readers using external payment gateway or vouchers. Or in archive.
  • locked – this variant requires assigning product ID as well, however in this case no approval from Apple is needed. Therefore, direct sale using the button Buy in the reader application is not possible, the option to sell (or in any other way make accessible) the issues using external payment gateway or using coupons/vouchers is available. Or using archive.
  • hidden – same properties as locked issue. In addition, the issue is not visible in the issue overview until the reader obtains the option to access it by coupon or external payment gateway. Or by archive.

You can set these modes of availability in the dialog box with issue properties – you can access this dialog box by clicking on the icon [i] in the issue overview.

Access to issue

Issue Visibility

You can also choose between variants of how the issue will be visible to the reader:

  • Visible to all readers.
  • Visible only to logged-in readers (in the Readers zone – see next paragraph). This can be used typically for internal commercial materials or internal corporate magazine protected by password.
  • • Visible only to the readers, that are not logged-in.

You can find all variants of visibility in the issue properties as well.

Issue visibility

Readers sign-up into the Readers zone

In connection to the option to set visibility of digital content only to logged-in readers you can choose, if the readers can sign-up on their own (then the content is available basically to anyone, who registers in the reader application or on website, plus you do know his e-mail) or if the signs-up are solely yours as a publisher to decide and nobody from outside is able to gain access inside without you.

You can alter this option in the settings of Readers zone. The primary screen (see next picture) is accessed by clicking on the house button that you can find under the Triobo logo.

primary screen

After clicking on Readers zone, you can see its options.

Readers zone options

In the dialog box for Settings you can choose, whether the readers can register themselves or not. If the readers can not register themselves, you must register individual users yourself in the menu of Readers zone (see preceding picture, option Members).

Readers zone settings

Typical Scenarios of Use

  1. Digital magazine, small amount of published issues – choose the subscription type (with archive or without). For individual issues approve product IDs by Apple, so that you can also sell individual issues. Issues will have the availability set to “paid”, visibility will be set to “for all”.

  2. Digital magazine with extensive archive – approving product IDs of every single issue is very time consuming (in sum total), that is why you can decide, that issues older than the year 2017 will be configured with availability set to “locked”, and only issues from January 2017 onwards will be set to “paid”. Thus – new issues will be available for purchase separately directly in the reader application, older issues will be available only as a part of archive or for purchase through your website or coupons/vouchers.

  3. Application combining publications for end users with internal corporate documents – you will configure public publications with availability set to “free” and visibility set to “for all”. With internal publications you have several options – ideally you want to configure them with availability set to “free” and visibility set to “visible only to logged-in” (do not forget to disable registration into Readers zone and register your employees in the editor).

All settings can be combined as you please.