Categories
3. Content publishing for tablets 6. Marketing & digital publications

Setting up domain for web platform

If you are setting up a third level domain (for example something.domain.com), then it is simple: for this subdomain set CNAME entry with the value webview.tribo.com – that means, while setting up the “domain.com”, you will create an entry “something” and set CNAME for it. This approach applies also to the subdomain www (that is www.domain.com).

In case, that the domain without subdomain should also be redirected (for example http://domain.com, that is without www. or any other thing at the beginning), the CNAME cannot be created. In that event it is necessary to create an empty entry (“no subdomain”) and set A record on the IP address of our server, that is 52.166.149.77.

If you want to redirect all subdomains (for example at the same time www.domain.com, something.domain.com, magazine.domain.com), you can create A record * (asterisk) and also set it to our IP address.

Examples

  1. you have a domain and all variants of internet addresses should be redirected to the web platform Triobo, you will create two DNS entries of type A:

    nothing => A = 52.166.149.77          * => A = 52.166.149.77

  2. you have a domain and you want to redirect only the traffic without subdomain and traffic from www to the web platform Triobo:

    nothing => A = 52.166.149.77
    www => CNAME = webview.triobo.com

  3. you have a domain that already has something running on it, and you only want to redirect for example portal.something.com

    portal => CNAME = webview.triobo.com

Categories
2. Triobo editor 3. Content publishing for tablets 6. Marketing & digital publications

How to create custom reader design

You can study how to set colours and preview modes for an application in separate article. In this article we´ll cover the designing of issues overview. See image below for an example.

Example of custom design

Everyone with the Triobo Professional subscription can customize their design. Those with the subscription see in the issues list of the publication a specially named issue with a single article.

special issue for custom design

Everyone with the Triobo Professional subscription can customize their design. Those with the subscription see in the issues list of the publication a specially named issue with a single article.

Tip: if no object is selected, use W key to see borders of all objects on the page.

The page contains (void) object named __coversP. This object is important, as it renders each individual issues. You shouldn’t delete this object (exception is described below). To see the object, you can use W key. We recommend to place it in the front layer.

Object settings - custom app design

On the screenshot, notice the second blue order at the bottom. It shows the distinction of the editor for design customization. Because the issues overview may be displayed on devices of various dimensions (web, Android and Apple tablets, Windows 10 app etc.), the typesetting in not expressed in absolute coordinates, but everything is aligned to the screen corners or to the middle.

For each object (or group of objects) you can set:

  • Horizontally: align left (default), align to middle, align right or stretch width according to position of right and left edge of the object.
  • Vertically: align to top, align to middle, align to bottom or stretch height according to top and bottom edge of the object.
  • Object: Set if object should be always visible, or only in landscape or portrait tablet orientation. With this, you can easily create designs for specific display orientations.
  • Language: if you design for multilanguage reader application, you can set target language destination for selected object.

TIP: for better arranged work use tags, to show or hide specific objects as needed.

How to replace the cover pages with custom graphics?

In most cases, you’ll want to have visible covers of your issues (typically magazines). Sometimes, however, you want to replace this presentation with your own graphics, such as active icons:

active icons

In this situation, you can delete __coversP object (read above), which renders the cover pages. Or, even better, don’t delete the object and only move it out of the visible area, for example, above the page. Create icons on the page, clickable maps etc. (as you wish), and use On Tap feature of Triobo, Open issue option.

More complex construction

And what if you want to add for example a frame filled with some colour, containing text on the left side aligned to the left, image on the right aligned to the right, and was stretched according to actual width of the screen? That´s simple. First draw the (text) frame, fill it with colour and place the object above it. Frame will be set to spread horizontally. Left object will be aligned to the left same as the right object to the right.

How can you make life easier?

To make your design work better, you can use automatically prepared filters to switch the editor to a specific language and / or orientation. The filters appear in the left column when you have no object selected.

language filter orientation filter

How to test the design

You can publish in Triobo Content Reader as usual. To speed up the design change after publishing, close the Triobo Reader and start it again.

Categories
2. Triobo editor 3. Content publishing for tablets 6. Marketing & digital publications

Custom reader application design – colours and settings

You can set preview mode of pages of your publication in the issue detail. And, if you have Triobo Professional subscription, even colour scheme. On the image below you can see “one page“ preview mode, particularly useful for replicas of print magazines.

Big thumbnails

In editor, go to the list of publications (note that this doesn´t mean publication issues) and by clicking on the [i] icon expand the publication detail. Following dialog will appear

Publication detail

Click on the button highlighted on the screenshot. Settings for the publication will appear:

Publication settings

Preview mode settings are highlighted with blue border on the screenshot. You can also test the change of colour scheme here. When you´re finished, click Save.

Attention: If you wish to apply your settings to your public application (or web), don´t forget to set it for “Triobo Reader and to public readers” at the bottom left.

A slight issue – to actually see the changes, you must also refresh any issue of your publication. We are currently working on removing this step.

If you wish to speed up your design customization in Triobo Content Reader, close the application on your device and start it again.

Categories
1. Starting with digital publishing 3. Content publishing for tablets 5. Succesfull digital publication 6. Marketing & digital publications

Digital replica of paper publication on the Web

For all publishers who want to convert their paper publication without hard work to reader application on tablet, smartphone or to convert print publication and publish it just on the web, we can offer them the digital replica solution. In a separate article information about making replicas was published where we have highlighted all benefits of digital replicas on the Web.

Benefits of digital replica on the Web

In short – everything what was said in Triobo web export article is still valid, but in addition:

  • digital replica can’t be easily stolen from the Web – when reader tries to save a page with replica image, he saves only a little cutout square.
  • support of centerfolds (on tablet rotate to landscape) – depends on publisher’s settings
  • on desktops zoom works by pressing the F button on keyboards or zoom icon from the menu, or using two fingers on touchscreen devices.
  • browser loading works automatically by portions, in a mosaic way, as shown below. Thanks to this readers see the content faster.
  • each page of digital replica has its own unique address (you can share it in email or on social networks as a specific page).
  • Scrolling between pages on touchscreen devices is conveniently done by sliding your finger (swipe), arrows on the sides of each page light up when moving mouse, arrow keys can be also used on classical computers
  • thumbnail menu for easy flipping through pages (see next picture)

Triobo webview replica loading

webview menu

Categories
6. Marketing & digital publications

Triobo Portal: how to set up information about the publisher and publication

All changes are made in publication detail page after pressing the [i] icon:

Publication detail

On following screen are these important buttons : Settings button

Changing information about the publisher

You may always change the publisher information – in any publication (which has its own public application), by using the “Edit project properties” button. A window appears where you can upload your logo in PNG format and fill in additional information.

Publisher settings

Simply press the “Update publication” for saving.

Changing information about the publication

You may always change information about your publication – by using the “Edit publication properties”. A window appears where you can upload publication logo in PNG and fill in additional information.

Simply press the “Update publication” for saving.

Categories
1. Starting with digital publishing 5. Succesfull digital publication 6. Marketing & digital publications 7. Vocabulary

Triobo Portal – free promotion of your publications

Triobo Portal (see http://portal.triobo.com) allows all authors to have a free promotion of their digital publications. Simply publish your content in Triobo.

One of the greatest benefits of Triobo Portal is a possibility to have free samples of your digital publications on the web including advertisement for downloading of tablet applications. This allows you to easily promote applications created in Triobo digital publishing on social networks by sending direct links to specific articles so readers can immediately start reading them without having to install any reader applications.

Triobo Portal in pictures – benefits

A free sample of each publication page
Just top part of each publication page is shown, supplemented by advertisement for app download to phones/smartphones/computer – buttons are intelligently displayed according to used platform. In addition, a button may be displayed to redirect readers to web page for subscription order – including, e.g. order of printed magazine when such product is offered by a publisher.
Sample of Triobo Portal advertising for application download

Advertisement for reader application download is displayed in the language in which a particular publication is created (below see the Finnish example in Suunnistaja publication).
Finnish advertisement example

Publishers may also ban the generation of sample displays when publishing particular issue. Sample is not generated in case when the full web export was ordered for particular publication, all portal visitors are immediately redirected to full article without any restrictions.

Free publisher profile
Each publisher gets his own page with “great looking URL” (e.g. portal.triobo.com/ipublishing) where all available publications are displayed.
publisher sample page with digital titles
The publisher may set in Triobo Editor his own logo, company profile and Internet address.

Free publication profile
Each publication has its own web page with nice URL (e.g. portal.triobo.com/tabletmedia/dotyk) with overview of all published issues. See the example of Dotyk (“The Touch”) magazine, the Best European Tablet Magazine 2014, powered by Triobo.
digital publication sample profile
Each publisher may set in Triobo Editor own publication logo, description and URL.

On publication page there are three buttons for application downloads and option for ordering (print, digital or combined) subscription.
download buttons

Publication detail
For each issue of digital publication there is a web page available containing detailed content. If the publisher wants to generate samples during publishing, then resulting individual articles are clickable. The same applies when the publisher has ordered a full web export.
Issue detail on Triobo Portal
Note that when publisher fills sections (categories) and keywords, in Triobo editor then they will also appear in Triobo Portal.

Categories
3. Content publishing for tablets 5. Succesfull digital publication 6. Marketing & digital publications

How to publish on Triobo Portal

When you publish to any of the public reader applications (iOS, Android, Windows 10, Kindle Fire or the web), you may also publish your digital content on the web **Triobo Portal*(http://portal.triobo.com) with a list of publications, page samples and advertisement for application download. Do you want to know how to do it?

Triobo Portal title page

In a typical publishing box (see below) there are two options for content publishing in Triobo Portal.

Publishing dialog

When you check Present issue content on portal.triobo.com: then your publication also appears on Triobo Portal including complete list of all pages.

Generate public previews of all articles only complements the previous selection. When checked during the publishing a public sample (only page top) is generated for each page in publication, including advertisement for downloading of your application (example). The intention is to attract readers to download or purchase your application. WARNING: When you use the fully-fledged Triobo web export (i.e. WebView), the page samples are not generated and portal visitors are redirected to read unrestricted article.

More about Triobo Portal, see in separate article.

Categories
1. Starting with digital publishing 3. Content publishing for tablets 5. Succesfull digital publication 6. Marketing & digital publications 7. Vocabulary

Triobo digital publications on the Web (web export)

Interactive digital publications made in Triobo are now available also to people who do not have a tablet or smart phone. They may simply use a web export Triobo.

Why to use a Web export

  • The reader does not need to own tablet – make your digital publications accessible to every reader on any computer. Including all interactive elements, animations, etc., everything is identical to tablet version
  • Immediate reading without need to install anything – users do not need to install reader application to their tablet / phone
  • Ideal for sharing on social networks (Facebook, Twitter …) – reader can read immediately from the Facebook
  • Full support of Internet search engines Google, etc. – texts in machine-readable form, Triobo additionally generates sitemap.xml). As a standard feature are provided nice Internet address of each page (URL * cool *).
  • Promotion of your applications on tablets and smartphones – for example, through Triobo Ad Banner
  • Your own Internet domain – Web based publications made in Triobo work on any web address based on choice of publisher
  • Publication Logo in the menu bar and User icon in the title of browser bar (ie. favico)

Superb reading experience

As stated before, the reader does not need to install anything and can immediately start with reading. It does not matter whether he starts on tablet, phone or any computer. The most important thing is reading comfort, where we try to mediate similar experience to iPad reader.

Each web publication has menu with previews of all pages – for a quick overview and browsing. Just click on the appropriate icon located at the top left or right side by publisher’s choice.

Menu interactive publications on the Web

On most devices with touch screen display you may scroll between pages using the classic finger motion (swipe) to the left or right. Where it is not possible for technical reasons (typically the default Web browsers of older Androids) at the touch of a finger or mouse movement the left / right arrows will appear.

Sample of scrolling arrows

Phone vs. Tablet content versions on the Web: The content made specifically for tablets is commonly displayed on the web. However, in case the publisher has also prepared a separate phone version, we can recognize the device on the web from which the reader opens web pages, and display this page correctly either in tablet (on computers and tablets) or phone (smartphones) mode.

Tablet vs. phone on the Web

Advanced zoom mode is also available, and (on desktop) it works in several steps:

  • 100% display 1:1,
  • fit to width: content expands to the width of browser window,
  • fit to windows: content shrinks so the browser window fits to entire page (format “one iPad display”)
  • and several intermediate steps in between

Triobo zoom on the Web

You may bring up the zoom mode menu on computers (i.e. in desktop browser) by clicking the magnifying glass icon or by repeated pressing the “F” key. Publisher may also change the default zoom settings for given website, as described in a separate article. When browsing the Web on mobile devices zoom works using two fingers.

Look at how the Web export of Triobo digital publication may look like – visit read.skylink.cz.

Example of Triobo export - www.dotyk.cz

Categories
5. Succesfull digital publication 6. Marketing & digital publications 7. Vocabulary

Promote your application using the Triobo Ad Banner

Triobo Ad BannerTriobo Ad Banner is a useful marketing tool that is offered totally free to all Triobo digital publishing clients. This may be used as an extension of any website where a banner on the top of the page notifies visitors that there is a possibility to download suitable mobile application.

The main advantage? Triobo Ad Banner detects the platform from which the reader looks at the web (Apple, Android, Windows 10 …), and offers him appropriate version of digital application for download.

Triobo Ad Banner may be used with all Triobo price tariffs including Triobo Single.

What can be set

  • When you want the Ad Banner to display the application icon or – in the case of digital magazines – the cover of current issue
  • The delay between the first and second display of Triobo Ad Banner. The default value is 0, ie. banner is displayed continuously until the reader closes it. You may also specify, for example, that after the page reload the banner will be displayed for additional 10 minutes (with next page load).
  • After how many days from banner closure the Triobo Ad Banner reappears to the reader (the default value is 14 days).
  • Short descriptive text under the application heading

How to launch Triobo Ad Banner

  • Each publisher receives a simple HTML code that can be easily inserted to any web page or into any CMS. This is similar process like Google Analytics tracking code implementation.
  • Publishers with Triobo web export already have their Ad Banner launched automatically on their web site – of course only in case they also have Triobo tablet application.

Practical example

This is how it looks in real world: when reader visits the web site from ordinary PC with Windows 7. The application download is offered only for Apple iOS and Android because there are no applications for Windows 7 available. Triobo Ad Banner - desktop

Here you can see the same situation, but this time on the Apple iPad tablet. Readers are offered direct app download of Apple iOS. It also works similarly with Android. Triobo Ad Banner - Apple iPad

Categories
3. Content publishing for tablets 5. Succesfull digital publication 6. Marketing & digital publications 7. Vocabulary

Optimizing advertising campaigns on Facebook

Marketing of digital publications is integral part of a successful publishing on tablets and smartphones. It is simply not enough to be in Appstore / Google Play and it is necessary to actively approach potential readers. Facebook campaigns represent a very interesting option, mainly because you can target only those users who actually use tablets or smart phones.

Thanks to Triobo you can optimize your Facebook and save financial resources in your marketing budget. Let us link the Reader of your magazine (or any digital publications) to Facebook and we will allow you to specifically target your Facebook advertising:

  • display the advertising only to user who is accessing Facebook from a mobile phone or tablet (= your target group) and who at the same time still has not installed the Reader of your digital magazine

and/or

  • display the advertising only to such user who has installed your digital magazine, but did not open it for some time in his tablet or phone

The key is that your ad is actually displayed only to those Facebook users who are attractive as potential consumers.

How to do it

It is necessary to use the Triobo Professional price tariff. Then you can simply register your digital magazine on the Facebook and send us your assigned Facebook App ID. We will then prepare your digital publication Reader app for you with this identifier and send it for approval to the Appstore/Google Play. Then you can optimize your Facebook advertising campaigns and target the right audience.