Category: 7. Vocabulary

Categories
7. Vocabulary

GDPR in applications and on websites created with Triobo

GDPR will enter into force in the whole European union on 25. 5. 2018. In relation to publishers using Triobo GDPR concerns two main topics. Do not forget, that from GDPR point of view the publisher using Triobo is regarded as a data controller.

Information regarding cookies processing

This concerns all publishers, that use the website version of Triobo reader application. Because we are normally working exclusively with cookies that are necessary for ensuring basic functionality of the website and with anonymized statistics, you do not require the consent of the readers, you only need to inform them. Even if you are using Google Analytics we anonymize all readers IP addresses.

Informace čtenářům na webThe information to the readers regarding cookies on the website has a default look shown below, that will show up on the first visit to the website (or every visit after deleting cookies in the browser):

We use cookie files only to provide the necessary features of this site, such as storing your settings or anonymous statistics.

If you want to edit the text shown, all you need to do is send us your exact wording (to support@triobo.com), and we will adjust it for you.

Cookies of third parties that are subject to consent of the readers (opt-in): Triobo gives you the possibility to use the Google Tag Manager service for management of third party’s codes. If you are using this service, you can yourself manage a complete set of third party’s codes in the website version of the reader application without the need of our assistance. In that case we highly recommend you do not use our cookies information tab as shown above, but instead use your own solution, for example with the help of the Cookiebot service. Only then will you secure yourself potential consent of the reader for example with remarketing cookies, as required by GDPR.

Information regarding personal data processing

Who is concerned? Only those publishers that publish paid magazines and at the same time use the e-shop we created for selling subscription or use login to the Reader’s zone in the application/on the website. At the same time this topic concerns those publishers, that use the nonpublic section for access of selected group of readers to the password protected content. The thing is, that in these cases the readers login or register using the reader application with their e-mail address (= personal data).

Who is not concerned: publishers of free content without private section.

We have prepared two (model) texts, that inform the reader about personal data processing. These texts can be (should be) changed so that they reflect the specific situation in your company.

This is how the dialog, that appears during registration of the reader or during his first login after launching GDPR support (or after any change of the text in the dialog). Readers that do not login are not bothered by this. The dialog contains shortened version of the information regarding personal data processing according to the GDPR principles:

Notice please, that you can voluntarily set any number of tick boxes for consent to personal data usage outside of the legitimate interest (opt-in). For example, the consent to use e-mail addresses for newsletter purposes. You can however also not include any tick boxes.

Template of the dialog for publisher, that do not use our e-shop for selling subscription:

Privacy Policy
The Data Controller hereby informs all users about the method and scope of personal data processing:
The Data Controller collects and processes all personal data only in accordance with stated purposes and in the scope and for the duration necessary for the fulfilment of these below stated purposes. The Data Controller collects and processes personal data of the data subject in the following scope: e-mail address and IP address.
Processing of these personal data is essential for the possibility of providing the service.

Template of the dialog for publisher, that use our e-shop for selling subscription:

Privacy Policy
The Data Controller hereby informs all users about the method and scope of personal data processing:
The Data Controller collects and processes all personal data only in accordance with stated purposes and in the scope and for the duration necessary for the fulfilment of these below stated purposes.
The Data Controller collects and processes personal data of the data subject in the following scope:
For selling and reading of digital versions: e-mail address and IP address.
For selling of printed publications: name and surname, e-mail address, IP address, delivery and billing address.
Processing of these personal data is essential for the possibility of providing the service.

Integral part of the dialog is a link to the detailed information regarding personal data processing, that you should have on your own website. We need the address of the specific site, so that we can set everything up. Please send this address, as well as your text for the dialog and requirements for prospective consents, to our e-mail support@triobo.com.

Template for publishers, that do not use our e-shop for selling subscription.
Template for publishers, that in addition to the application use our subscription e-shop.

What information we collect for the purpose of potentially giving it to the supervisory authority: if needed, you have at your disposal information about when the dialog with the information regarding personal data processing appeared as well as information about potential consents that expand the settings (for example singing up for newsletter) for every single e-mail.

N.B. please note that all template texts with information regarding personal data processing or cookies have only informational character and we are not liable for any possible flaws they may contain. You should adjust these texts so that they are applicable to your situation.

Categories
7. Vocabulary

TEMPLATE: Information regarding personal data processing – INCL. E-SHOP

Data Controller:
YOUR COMPANY
based YOUR ADDRESS
Company ID YOUR COMPANY ID
Hereinafter the Data Controller

The Data Controller hereby informs all users (hereinafter “data subject” or “user”) about the method and scope of personal data processing from his side, including the range of data subject’s rights related to the processing of their personal data by the Data Controller. The Data Controller processes all personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation, hereinafter “GDPR”) and further in accordance with relevant national law in the field of personal data protection.

The Data Controller collects and processes all personal data only in accordance with stated purposes and in the scope and for the duration necessary for the fulfilment of these below stated purposes.

1. Processing is necessary for the option of performance of the software providing agreement concluded with the user or for implementing measures accepted before the conclusion of said agreement.

The Data Controller collects and processes personal data of the data subject in the following scope:

For selling and reading of digital versions: e-mail address and IP address.

For selling of printed publications: name and surname, e-mail address, IP address, delivery and billing address.

Processing of these personal data is essential for the possibility of providing the service, if the user rejects the processing of such personal data it is not possible to further provide the service.

All data stated above are processed only for the duration of the contractual relationship, or if need be, for reasonable time after its end.

2. Data can be also processed based on consent given for the purpose of personal data processing. The consent can be withdrawn by the data subject at any time in person or by statement delivered using the below mentioned contact information.

The Data Controller is authorized to process personal data manually or automatically, including processing using appointed processors, whose up-to-date list he will provide on a request (ad hoc). The Data Controller informs the data subject that personal data concerning the data subject can be, based on legal request, transferred to other subjects (third parties) that are endowed with legal authority to request this transfer of said personal data. Further, personal data can be transferred in accordance with law in certain given cases.

Rights of the data subject

The data subject is entitled to request information regarding personal data concerning him or her and their processing, namely the information if the personal data concerning him or her are being processed by the Data Controller or not, and if so, he is entitled to gain access to these personal data and to following information: the purpose of processing of personal data concerning him or her, category of personal data being processed, information about recipient of the personal data or their category, duration for which the personal data will be kept, sources of these personal data and the information if automated processing is being used, including profiling.

In case that the data subject assumes, that the Data Controller or contractual processor processes the personal data concerning the data subject outside the protection of private and personal life of the data subject or outside the law, particularly if the personal data are not accurate according to the purpose of their processing, the data subject can request rectification or erasure (liquidation) of said personal data, or alternatively restriction (blockade) of their processing.

Furthermore, the data subject has the right to object to above mentioned processing of personal data concerning him or her.

The Data Controller will without further delay, within one month from receiving a request from the data subject, inform the data subject about handling his request.

The data subject has the right to approach the supervisory authority or the Data Controller using e-mail YOUR E-MAIL at any time with his request. The data subject can also exert his above-mentioned rights this way.

The Data Controller’s contact information
Company name: YOUR COMOANY
Base: YOUR ADDRESS
E-mail: YOUR E-MAIL

Provider of the media software solution is Triobo Ltd.

N.B. this model of information regarding personal data processing has only informational character, we are not liable for any possible flaws. The publisher has to adjust it in accordance with his situation.

Categories
7. Vocabulary

TEMPLATE: Information regarding personal data processing – NO E-SHOP

Data Controller:
YOUR COMPANY
based YOUR ADDRESS
Company ID YOUR COMPANY ID
Hereinafter the Data Controller

The Data Controller hereby informs all users (hereinafter “data subject” or “user”) about the method and scope of personal data processing from his side, including the range of data subject’s rights related to the processing of their personal data by the Data Controller. The Data Controller processes all personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation, hereinafter “GDPR”) and further in accordance with relevant national law in the field of personal data protection.

The Data Controller collects and processes all personal data only in accordance with stated purposes and in the scope and for the duration necessary for the fulfilment of these below stated purposes.

1. Processing is necessary for the option of performance of the software providing agreement concluded with the user or for implementing measures accepted before the conclusion of said agreement.

The Data Controller collects and processes personal data of the data subject in the following scope: e-mail address and IP address. Processing of these personal data is essential for the possibility of providing the service, if the user rejects the processing of such personal data it is not possible to further provide the service.

All data stated above are processed only for the duration of the contractual relationship, or if need be, for reasonable time after its end.

2. Data can be also processed based on consent given for the purpose of personal data processing. The consent can be withdrawn by the data subject at any time in person or by statement delivered using the below mentioned contact information.

The Data Controller is authorized to process personal data manually or automatically, including processing using appointed processors, whose up-to-date list he will provide on a request (ad hoc). The Data Controller informs the data subject that personal data concerning the data subject can be, based on legal request, transferred to other subjects (third parties) that are endowed with legal authority to request this transfer of said personal data. Further, personal data can be transferred in accordance with law in certain given cases.

Rights of the data subject

The data subject is entitled to request information regarding personal data concerning him or her and their processing, namely the information if the personal data concerning him or her are being processed by the Data Controller or not, and if so, he is entitled to gain access to these personal data and to following information: the purpose of processing of personal data concerning him or her, category of personal data being processed, information about recipient of the personal data or their category, duration for which the personal data will be kept, sources of these personal data and the information if automated processing is being used, including profiling.

In case that the data subject assumes, that the Data Controller or contractual processor processes the personal data concerning the data subject outside the protection of private and personal life of the data subject or outside the law, particularly if the personal data are not accurate according to the purpose of their processing, the data subject can request rectification or erasure (liquidation) of said personal data, or alternatively restriction (blockade) of their processing.

Furthermore, the data subject has the right to object to above mentioned processing of personal data concerning him or her.

The Data Controller will without further delay, within one month from receiving a request from the data subject, inform the data subject about handling his request.

The data subject has the right to approach the supervisory authority or the Data Controller using e-mail YOUR E-MAIL at any time with his request. The data subject can also exert his above-mentioned rights this way.

The Data Controller’s contact information
Company name: YOUR COMOANY
Base: YOUR ADDRESS
E-mail: YOUR E-MAIL

Provider of the media software solution is Triobo Ltd.

N.B. this model of information regarding personal data processing has only informational character, we are not liable for any possible flaws. The publisher has to adjust it in accordance with his situation.

Categories
7. Vocabulary

Information regarding personal data processing

Data Controller:
Triobo Ltd.
based 3rd Floor, 207 Regent Street, London W1B 3HH, United Kingdom
Company ID 08995015
Hereinafter the Data Controller

The Data Controller hereby informs all users (hereinafter “data subject” or “user”) about the method and scope of personal data processing from his side, including the range of data subject’s rights related to the processing of their personal data by the Data Controller. The Data Controller processes all personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation, hereinafter “GDPR”) and further in accordance with relevant national law in the field of personal data protection.

The Data Controller collects and processes all personal data only in accordance with stated purposes and in the scope and for the duration necessary for the fulfilment of these below stated purposes.

1. Processing is necessary for the option of performance of the software providing agreement concluded with the user or for implementing measures accepted before the conclusion of said agreement.

The Data Controller collects and processes personal data of the data subject in the following scope: name and surname, e-mail address and IP address. Processing of these personal data is essential for the possibility of providing the service, if the user rejects the processing of such personal data it is not possible to further provide the service.

The user can be informed by e-mail about new functions in the software, e-mails will be sent no more than once a month. The processing of the user’s e-mail for this purpose is not essential for providing the service, if the user rejects this processing by explicit statement, no information will further be sent to his e-mail and instead will be shown as such directly in the software.

If the user also filled in the optional data entries in the entry form, i.e. phone number and company, these data are processed as voluntarily provided in relation to the contractual relationship for the purpose of ensuring better convenience of communication with the customer. If the user does not provide these data or if he rejects their processing by explicit statement, these data will not be processed with no influence on providing the service. By this the user simply accepts that it may lower the convenience of mutual communication.

All data stated above are processed only for the duration of the contractual relationship, or if need be, for reasonable time after its end.

2. Data can be also processed based on consent given for the purpose of personal data processing. The consent can be withdrawn by the data subject at any time in person or by statement delivered using the below mentioned contact information.

The Data Controller is authorized to process personal data manually or automatically, including processing using appointed processors, whose up-to-date list he will provide on a request (ad hoc). The Data Controller informs the data subject that personal data concerning the data subject can be, based on legal request, transferred to other subjects (third parties) that are endowed with legal authority to request this transfer of said personal data. Further, personal data can be transferred in accordance with law in certain given cases.

Rights of the data subject

The data subject is entitled to request information regarding personal data concerning him or her and their processing, namely the information if the personal data concerning him or her are being processed by the Data Controller or not, and if so, he is entitled to gain access to these personal data and to following information: the purpose of processing of personal data concerning him or her, category of personal data being processed, information about recipient of the personal data or their category, duration for which the personal data will be kept, sources of these personal data and the information if automated processing is being used, including profiling.

In case that the data subject assumes, that the Data Controller or contractual processor processes the personal data concerning the data subject outside the protection of private and personal life of the data subject or outside the law, particularly if the personal data are not accurate according to the purpose of their processing, the data subject can request rectification or erasure (liquidation) of said personal data, or alternatively restriction (blockade) of their processing.

Furthermore, the data subject has the right to object to above mentioned processing of personal data concerning him or her.

The Data Controller will without further delay, within one month from receiving a request from the data subject, inform the data subject about handling his request.

The data subject has the right to approach the supervisory authority or the Data Controller using e-mail gdpr@triobo.com at any time with his request. The data subject can also exert his above-mentioned rights this way.

The Data Controller’s contact information
Company name: Triobo Ltd.
Base: 3rd Floor, 207 Regent Street, London W1B 3HH, United Kingdom
E-mail: gdpr@triobo.com

Categories
1. Starting with digital publishing 5. Succesfull digital publication 6. Marketing & digital publications 7. Vocabulary

Triobo Portal – free promotion of your publications

Triobo Portal (see http://portal.triobo.com) allows all authors to have a free promotion of their digital publications. Simply publish your content in Triobo.

One of the greatest benefits of Triobo Portal is a possibility to have free samples of your digital publications on the web including advertisement for downloading of tablet applications. This allows you to easily promote applications created in Triobo digital publishing on social networks by sending direct links to specific articles so readers can immediately start reading them without having to install any reader applications.

Triobo Portal in pictures – benefits

A free sample of each publication page
Just top part of each publication page is shown, supplemented by advertisement for app download to phones/smartphones/computer – buttons are intelligently displayed according to used platform. In addition, a button may be displayed to redirect readers to web page for subscription order – including, e.g. order of printed magazine when such product is offered by a publisher.
Sample of Triobo Portal advertising for application download

Advertisement for reader application download is displayed in the language in which a particular publication is created (below see the Finnish example in Suunnistaja publication).
Finnish advertisement example

Publishers may also ban the generation of sample displays when publishing particular issue. Sample is not generated in case when the full web export was ordered for particular publication, all portal visitors are immediately redirected to full article without any restrictions.

Free publisher profile
Each publisher gets his own page with “great looking URL” (e.g. portal.triobo.com/ipublishing) where all available publications are displayed.
publisher sample page with digital titles
The publisher may set in Triobo Editor his own logo, company profile and Internet address.

Free publication profile
Each publication has its own web page with nice URL (e.g. portal.triobo.com/tabletmedia/dotyk) with overview of all published issues. See the example of Dotyk (“The Touch”) magazine, the Best European Tablet Magazine 2014, powered by Triobo.
digital publication sample profile
Each publisher may set in Triobo Editor own publication logo, description and URL.

On publication page there are three buttons for application downloads and option for ordering (print, digital or combined) subscription.
download buttons

Publication detail
For each issue of digital publication there is a web page available containing detailed content. If the publisher wants to generate samples during publishing, then resulting individual articles are clickable. The same applies when the publisher has ordered a full web export.
Issue detail on Triobo Portal
Note that when publisher fills sections (categories) and keywords, in Triobo editor then they will also appear in Triobo Portal.

Categories
1. Starting with digital publishing 3. Content publishing for tablets 5. Succesfull digital publication 6. Marketing & digital publications 7. Vocabulary

Triobo digital publications on the Web (web export)

Interactive digital publications made in Triobo are now available also to people who do not have a tablet or smart phone. They may simply use a web export Triobo.

Why to use a Web export

  • The reader does not need to own tablet – make your digital publications accessible to every reader on any computer. Including all interactive elements, animations, etc., everything is identical to tablet version
  • Immediate reading without need to install anything – users do not need to install reader application to their tablet / phone
  • Ideal for sharing on social networks (Facebook, Twitter …) – reader can read immediately from the Facebook
  • Full support of Internet search engines Google, etc. – texts in machine-readable form, Triobo additionally generates sitemap.xml). As a standard feature are provided nice Internet address of each page (URL * cool *).
  • Promotion of your applications on tablets and smartphones – for example, through Triobo Ad Banner
  • Your own Internet domain – Web based publications made in Triobo work on any web address based on choice of publisher
  • Publication Logo in the menu bar and User icon in the title of browser bar (ie. favico)

Superb reading experience

As stated before, the reader does not need to install anything and can immediately start with reading. It does not matter whether he starts on tablet, phone or any computer. The most important thing is reading comfort, where we try to mediate similar experience to iPad reader.

Each web publication has menu with previews of all pages – for a quick overview and browsing. Just click on the appropriate icon located at the top left or right side by publisher’s choice.

Menu interactive publications on the Web

On most devices with touch screen display you may scroll between pages using the classic finger motion (swipe) to the left or right. Where it is not possible for technical reasons (typically the default Web browsers of older Androids) at the touch of a finger or mouse movement the left / right arrows will appear.

Sample of scrolling arrows

Phone vs. Tablet content versions on the Web: The content made specifically for tablets is commonly displayed on the web. However, in case the publisher has also prepared a separate phone version, we can recognize the device on the web from which the reader opens web pages, and display this page correctly either in tablet (on computers and tablets) or phone (smartphones) mode.

Tablet vs. phone on the Web

Advanced zoom mode is also available, and (on desktop) it works in several steps:

  • 100% display 1:1,
  • fit to width: content expands to the width of browser window,
  • fit to windows: content shrinks so the browser window fits to entire page (format “one iPad display”)
  • and several intermediate steps in between

Triobo zoom on the Web

You may bring up the zoom mode menu on computers (i.e. in desktop browser) by clicking the magnifying glass icon or by repeated pressing the “F” key. Publisher may also change the default zoom settings for given website, as described in a separate article. When browsing the Web on mobile devices zoom works using two fingers.

Look at how the Web export of Triobo digital publication may look like – visit read.skylink.cz.

Example of Triobo export - www.dotyk.cz

Categories
5. Succesfull digital publication 6. Marketing & digital publications 7. Vocabulary

Promote your application using the Triobo Ad Banner

Triobo Ad BannerTriobo Ad Banner is a useful marketing tool that is offered totally free to all Triobo digital publishing clients. This may be used as an extension of any website where a banner on the top of the page notifies visitors that there is a possibility to download suitable mobile application.

The main advantage? Triobo Ad Banner detects the platform from which the reader looks at the web (Apple, Android, Windows 10 …), and offers him appropriate version of digital application for download.

Triobo Ad Banner may be used with all Triobo price tariffs including Triobo Single.

What can be set

  • When you want the Ad Banner to display the application icon or – in the case of digital magazines – the cover of current issue
  • The delay between the first and second display of Triobo Ad Banner. The default value is 0, ie. banner is displayed continuously until the reader closes it. You may also specify, for example, that after the page reload the banner will be displayed for additional 10 minutes (with next page load).
  • After how many days from banner closure the Triobo Ad Banner reappears to the reader (the default value is 14 days).
  • Short descriptive text under the application heading

How to launch Triobo Ad Banner

  • Each publisher receives a simple HTML code that can be easily inserted to any web page or into any CMS. This is similar process like Google Analytics tracking code implementation.
  • Publishers with Triobo web export already have their Ad Banner launched automatically on their web site – of course only in case they also have Triobo tablet application.

Practical example

This is how it looks in real world: when reader visits the web site from ordinary PC with Windows 7. The application download is offered only for Apple iOS and Android because there are no applications for Windows 7 available. Triobo Ad Banner - desktop

Here you can see the same situation, but this time on the Apple iPad tablet. Readers are offered direct app download of Apple iOS. It also works similarly with Android. Triobo Ad Banner - Apple iPad

Categories
3. Content publishing for tablets 5. Succesfull digital publication 6. Marketing & digital publications 7. Vocabulary

Optimizing advertising campaigns on Facebook

Marketing of digital publications is integral part of a successful publishing on tablets and smartphones. It is simply not enough to be in Appstore / Google Play and it is necessary to actively approach potential readers. Facebook campaigns represent a very interesting option, mainly because you can target only those users who actually use tablets or smart phones.

Thanks to Triobo you can optimize your Facebook and save financial resources in your marketing budget. Let us link the Reader of your magazine (or any digital publications) to Facebook and we will allow you to specifically target your Facebook advertising:

  • display the advertising only to user who is accessing Facebook from a mobile phone or tablet (= your target group) and who at the same time still has not installed the Reader of your digital magazine

and/or

  • display the advertising only to such user who has installed your digital magazine, but did not open it for some time in his tablet or phone

The key is that your ad is actually displayed only to those Facebook users who are attractive as potential consumers.

How to do it

It is necessary to use the Triobo Professional price tariff. Then you can simply register your digital magazine on the Facebook and send us your assigned Facebook App ID. We will then prepare your digital publication Reader app for you with this identifier and send it for approval to the Appstore/Google Play. Then you can optimize your Facebook advertising campaigns and target the right audience.

Categories
3. Content publishing for tablets 7. Vocabulary

Triobo Kiosk – more magazines in one application

Triobo Kiosk – a set of digital publications in one single application categorized into folders, may be useful to publishers with a large number of digital magazines.

When you for example create a series of tourist guidebooks or other closely related publications and it is sufficient that all publications in your app are “side by side” (not in separate folders), then read more about Triobo publishing portal and differences between Kiosk and portal.

As mentioned before, Triobo Kiosk is especially designed for digital magazines. After starting the application readers see a list of titles, each of them displayed with most current cover. Then when a specific title is tapped on the reader gets to a deeper level, where individual magazine issues may be seen.

Triobo Kiosk

It is obvious that the icon with and application name of Triobo Kiosk is always made according to client specifications – readers only see publishers identity and brand name in App Store / Google Play.

Kiosk advantages? Easier marketing for publishers, promotion of just one application instead of six separate magazines. Also, imagine such situation where you have a very successful magazine and you want to start a brand new one. When you add a new magazine to Triobo Kiosk next to other successful title, all your readers will automatically learn about it because they have it already pre-installed in their tablets and smartphones.

Tip: publishers who use Triobo Kiosk, may have their titles placed in own Triobo Kiosk and also at the same time separately in App Store / Google Play – at very favorable price. The benefits then remain in both situations, for publisher a simple marketing and also easy to find title for new readers, who will only know the name of a particular magazine.

Triobo Kiosk supports all popular features of Triobo:

Categories
3. Content publishing for tablets 7. Vocabulary

The difference between publishing portal and Triobo Kiosk

Publishing portal may contain digital titles only on one level (“Side by Side”), without any further segmentation. From the perspective of Triobo editor all individual issues are included in one digital publications. A typical example is a set of guidebooks for certain location. More information.

Triobo Kiosk contains a set of full-featured digital publications (typically digital magazines), categorized into separate folders. Each publication has unlimited number issues. It uses similar regime for digital publications as Apple Newsstand on Apple tablets. From perspective of Triobo Editor it is a set of independent publications in one Reader.