Tag: iPhone

Categories
5. Succesfull digital publication 6. Marketing & digital publications 7. Vocabulary

Promote your application using the Triobo Ad Banner

Triobo Ad BannerTriobo Ad Banner is a useful marketing tool that is offered totally free to all Triobo digital publishing clients. This may be used as an extension of any website where a banner on the top of the page notifies visitors that there is a possibility to download suitable mobile application.

The main advantage? Triobo Ad Banner detects the platform from which the reader looks at the web (Apple, Android, Windows 10 …), and offers him appropriate version of digital application for download.

Triobo Ad Banner may be used with all Triobo price tariffs including Triobo Single.

What can be set

  • When you want the Ad Banner to display the application icon or – in the case of digital magazines – the cover of current issue
  • The delay between the first and second display of Triobo Ad Banner. The default value is 0, ie. banner is displayed continuously until the reader closes it. You may also specify, for example, that after the page reload the banner will be displayed for additional 10 minutes (with next page load).
  • After how many days from banner closure the Triobo Ad Banner reappears to the reader (the default value is 14 days).
  • Short descriptive text under the application heading

How to launch Triobo Ad Banner

  • Each publisher receives a simple HTML code that can be easily inserted to any web page or into any CMS. This is similar process like Google Analytics tracking code implementation.
  • Publishers with Triobo web export already have their Ad Banner launched automatically on their web site – of course only in case they also have Triobo tablet application.

Practical example

This is how it looks in real world: when reader visits the web site from ordinary PC with Windows 7. The application download is offered only for Apple iOS and Android because there are no applications for Windows 7 available. Triobo Ad Banner - desktop

Here you can see the same situation, but this time on the Apple iPad tablet. Readers are offered direct app download of Apple iOS. It also works similarly with Android. Triobo Ad Banner - Apple iPad

Categories
2. Triobo editor

Article layout (tablet vs. phone)

For iPad the basic article layouts exist (and other tablet-size 7-10 “), ie. either 768 x 1024 or 1024 x 768. These layouts also serve well for iPad with Retina resolution (generally also for other tablets that have double the pixel resolution).

In addition to basic layouts you can also establish an alternative mobile phone layout for each article.

If your reader is universal for iPad and iPhone and you will not create an alternative layout, because the user will see the same (i.e. reduced) data on the iPhone. The situation is similar in a reader device for tablets/Android phones.

However, if you create alternative layouts for phones, you may provide a better graphical processing of your issue on iPhone and Android phones.

Layout setup for phones

Click on a page number to view menu how to work with individual pages:

Triobo editor layouts

This icon indicates tablet layout (also indicates landscape or portrait layout). Clicking the phone layout icon calls up the dialog box:

Triobo editor layout query

The Duplicate option may require that all objects from a tablet layout are also copied into the layout for the phone. Since the layout of the phone has basic size of 320 x 480, all objects are automatically reduced by half.

Switching between layouts

Once article exists in two layouts, you can switch between them within the same menu. If you have a tablet layout displayed (default), you can delete the phone layout:

Triobo editor layouts 2

Text styles in alternative layouts

Each text style has two forms after the establishment of alternative layout: the phone one arises from a tablet form by reducing it by half. That is usually too little, but you can increase the font again. You will then need to adjust the size of text frames so that the enlarged font fits them well.